Pricing claims are stated without the conditions that change them.
High impactPer-employee pricing is given as a single figure while the page also describes plan minimums and add-ons. State what the figure includes and what moves it.
YMYL Accuracy
Website optimization
Your site didn't get worse. The rules changed. probeo finds the pages Google and the AI answers stopped picking, and fixes them.
$0.35 to $9 per managed page, per month. A managed page is any page you want probeo to look at. See pricing
Unlimited seats. Nothing to install. Every page you choose, read continuously.
Payroll Software Pricing & Plans
#3critical priorityhttps://example.com/
Last seen Sep 5, 2026, 10:07 AM
Primary question
How much does payroll software cost for a small team?
Page trajectory
AI Overview Suppression: 0%Fast Climber
POSITION
2.3
LATEST WEEK
44.8k impr.
Average position is improving quickly, but the trend is still too active to project confidently.
Top queries
Last 90 daysView all →
LCP — 4G Fast
Page weight
What changed
Google and the AI answers read the whole site and pick the page that answers the question best. That can be a page nobody has opened since it shipped.
Work that was right when it went live gets marked down quietly, one page at a time. Nothing breaks, so nothing tells you.
The month before probeo against the month after. Three customers, each against its own before.
2.0x on average, and 1.7x to 2.2x across the three. Each dot is one customer.
Search Console, generative AI appearance.
The last 28 days against the 28 before. Four customers.
3.6 places higher on average, and 1.2 to 5.2 across the four.
Search Console.

One customer, all search, the same calendar weeks in 2025 and 2026.
Last year click-through held between 0.7% and 0.9% across these weeks. This year it ran between 1.5% and 2.5%, with the dip after the rewrite, when more searches showed the pages than clicked them.
Search Console, weeks starting May 18 to August 24.
What you have now
A crawler finds the title that is too short. It cannot tell you what the title should say, or too short for what.
Finding the issue is the easy part. Deciding whether the page is any good is the job, and that still lands on you.
Ask how long it would take to review a thousand pages properly: what each one is for, whether it answers its question, whether what it says still holds up.
Then ask who does it again next month, because the first pages have moved by the time you reach the last.
Issue distribution by PageRank
Current issue instances grouped by the PageRank of their affected pages.
29,598 issue instances·across 1,240 pages
What it should do
The part everyone already does. A crawler handles it.
Not a list of every issue type on the site. The few that are costing you, in order.
Not "too short". What it should say instead, and why.
The exact element and the exact change, ready for whoever makes it.
How probeo does it
probeo reads your pages continuously, ordered by what each one is worth. For each page it works out what the page is for, which question it answers, and whether what it says holds up, graded against Google's quality rater guidelines.
Then it checks that everything agrees: the URL, the title, the heading and the question. A lot of what goes wrong is two things that are each fine and do not match.
Content question
https://example.com/pricing
Service PageYMYLPricing
A substantial pricing page with clear plan structure and support information. It is YMYL content, and the accuracy gate is triggered: several pricing and tax-filing statements are generalized or insufficiently qualified, so the rating cannot exceed Low. The organized structure supports Low+ rather than Lowest.
2 high 2 medium 1 low
High
Pricing claims are stated without the conditions that change them.
High impactPer-employee pricing is given as a single figure while the page also describes plan minimums and add-ons. State what the figure includes and what moves it.
YMYL Accuracy
Tax filing coverage is asserted without naming its limits.
High impactFiling support differs by state and by plan. Say which states and which plans, or qualify the claim.
E-E-A-T
Medium
The page combines pricing, comparison, onboarding and support in one structure.
Medium impactSeparate the pricing decision from the onboarding explanation, and link the detail rather than carrying it here.
Quality of MC
Plan descriptions do not show feature-level differences.
Medium impactGive a comparison covering included services, add-ons, per-employee charges and limits.
Quality of MC
Low
The title-to-H1 relationship is only partially aligned.
Low impactThe title promises pricing for small teams; the H1 names the product. Keep the benefit and add the intent.
Title
"Every plan includes tax filing in all 50 states."
The statement is overbroad: filing support varies by plan and by state, and the page describes exceptions elsewhere without qualifying this sentence.
The products
Site Clarity finds what is wrong, Content Intelligence tells you what your pages are doing, and Content Optimization does the work. You cannot do the last without the first two.
Accessibility, SEO, structured data, Open Graph, performance, security headers, link graph, stack.
$0.35 per managed page, per month
Read →Content IntelligenceEverything in Site Clarity, plus what each page is for, whether it has drifted, and whether what it says holds up.
$3 per managed page, per month
Read →Content OptimizationEverything in Site Clarity and Content Intelligence, plus the work itself: drafted, optimized, and measured after.
$9 per managed page, per month
Read →Evidence
Roughly 900 pages rewritten in about two hours, and live within a week: a first 100, then the rest. They reviewed after launch, not before.
Their impressions are lower than a year ago. Far more of them now turn into clicks.
Without probeo, we'd still be looking for consultants to give us this information.
Dorian, CMO, Bizee
Book a call. Send us a URL before it and we walk you through what we found on your pages, not a canned screenshot.