Website optimization

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Your site didn't get worse. The rules changed. probeo finds the pages Google and the AI answers stopped picking, and fixes them.

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Payroll Software Pricing & Plans

#3critical priority

https://example.com/

Last seen Sep 5, 2026, 10:07 AM

Primary question

How much does payroll software cost for a small team?

Experimental

Page trajectory

AI Overview Suppression: 0%

Fast Climber

POSITION

2.3

LATEST WEEK

44.8k impr.

Average position is improving quickly, but the trend is still too active to project confidently.

Top queries

Last 90 days
payroll software99.0k impr.1.1
payroll software pricing33.7k impr.1.9
best payroll for small business21.2k impr.1.3
online payroll service11.8k impr.1.0
payroll cost per employee6.6k impr.1.7

View all →

LCP — 4G Fast

TTFB234.50ms
Transfer1.28s
Overhead4.92s

Page weight

JS2.3 MB
CSS291 KB
Images152 KB
Fonts56 KB

What changed

Any page can be the one they show.

Google and the AI answers read the whole site and pick the page that answers the question best. That can be a page nobody has opened since it shipped.

Work that was right when it went live gets marked down quietly, one page at a time. Nothing breaks, so nothing tells you.

Cited AI Overview impressions

The month before probeo against the month after. Three customers, each against its own before.

2.0x on average, and 1.7x to 2.2x across the three. Each dot is one customer.

Search Console, generative AI appearance.

Average position in Google

The last 28 days against the 28 before. Four customers.

3.6 places higher on average, and 1.2 to 5.2 across the four.

Search Console.

probeo's seasonal search context chart in click-through view: daily points coloured above and below a rising 28-day trend, last year flat underneath, and a dashed modelled baseline after the cutoff.
One customer's click-through rate, with last year underneath.
Click-through, this year and last

One customer, all search, the same calendar weeks in 2025 and 2026.

Last year click-through held between 0.7% and 0.9% across these weeks. This year it ran between 1.5% and 2.5%, with the dip after the rewrite, when more searches showed the pages than clicked them.

Search Console, weeks starting May 18 to August 24.

What you have now

A crawler, or a person with a spreadsheet.

All you get is TOO SHORT.

A crawler finds the title that is too short. It cannot tell you what the title should say, or too short for what.

Finding the issue is the easy part. Deciding whether the page is any good is the job, and that still lands on you.

By hand, it never finishes.

Ask how long it would take to review a thousand pages properly: what each one is for, whether it answers its question, whether what it says still holds up.

Then ask who does it again next month, because the first pages have moved by the time you reach the last.

Issue distribution by PageRank

Current issue instances grouped by the PageRank of their affected pages.

29,598 issue instances·across 1,240 pages

What it should do

Four things, or you are still doing it by hand.

  1. Find the issues

    The part everyone already does. A crawler handles it.

  2. Say which to fix first

    Not a list of every issue type on the site. The few that are costing you, in order.

  3. Say what the fix is

    Not "too short". What it should say instead, and why.

  4. Make the fix quick to ship

    The exact element and the exact change, ready for whoever makes it.

How probeo does it

See your pages the way crawlers and AI see them.

probeo reads your pages continuously, ordered by what each one is worth. For each page it works out what the page is for, which question it answers, and whether what it says holds up, graded against Google's quality rater guidelines.

Then it checks that everything agrees: the URL, the title, the heading and the question. A lot of what goes wrong is two things that are each fine and do not match.

Content question

How much does payroll software cost for a small team?

Question information last updated: Sep 22, 2026

https://example.com/pricing

Service PageYMYLPricing

Page qualityLow+

A substantial pricing page with clear plan structure and support information. It is YMYL content, and the accuracy gate is triggered: several pricing and tax-filing statements are generalized or insufficiently qualified, so the rating cannot exceed Low. The organized structure supports Low+ rather than Lowest.

2 high 2 medium 1 low

  • What needs to be fixed5
  • Declared factual issues2
  • What this page is forClear
  • Main content quality4 areas
  • Content alignment5 checks
  • Question analysis3 intents
  • Content snapshot1,412 words
Impression rank
#4
Impressions
212,480
Clicks
9,904
CTR
4.7%
Avg position
6.1

Improvement priorities

High

1

Pricing claims are stated without the conditions that change them.

High impact

Per-employee pricing is given as a single figure while the page also describes plan minimums and add-ons. State what the figure includes and what moves it.

YMYL Accuracy

2

Tax filing coverage is asserted without naming its limits.

High impact

Filing support differs by state and by plan. Say which states and which plans, or qualify the claim.

E-E-A-T

Medium

3

The page combines pricing, comparison, onboarding and support in one structure.

Medium impact

Separate the pricing decision from the onboarding explanation, and link the detail rather than carrying it here.

Quality of MC

4

Plan descriptions do not show feature-level differences.

Medium impact

Give a comparison covering included services, add-ons, per-employee charges and limits.

Quality of MC

Low

5

The title-to-H1 relationship is only partially aligned.

Low impact

The title promises pricing for small teams; the H1 names the product. Keep the benefit and add the intent.

Title

Declared factual issues

Misleading

"Every plan includes tax filing in all 50 states."

The statement is overbroad: filing support varies by plan and by state, and the page describes exceptions elsewhere without qualifying this sentence.

The products

Three tiers. Each one needs the one before it.

Site Clarity finds what is wrong, Content Intelligence tells you what your pages are doing, and Content Optimization does the work. You cannot do the last without the first two.

Evidence

What happened at Bizee.

Roughly 900 pages rewritten in about two hours, and live within a week: a first 100, then the rest. They reviewed after launch, not before.

Their impressions are lower than a year ago. Far more of them now turn into clicks.

Without probeo, we'd still be looking for consultants to give us this information.

Dorian, CMO, Bizee

See it on your own site.

Book a call. Send us a URL before it and we walk you through what we found on your pages, not a canned screenshot.

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