Built from the work, not the theory.

Why Probeo exists

Probeo exists because teams lose a shared understanding of their websites.

As sites grow, pages accumulate responsibilities. Intent gets mixed. Authority spreads thin. Tools multiply, but no single view holds. Each tool shows part of the picture, and teams are left to reconcile contradictions.

Over time, the work shifts from making decisions to rebuilding context. The same questions return. Confidence erodes. Progress slows.

Probeo was built to hold understanding steady, so teams can align on what matters without guessing.

The pattern we kept seeing

Across many teams and many websites, the same pattern repeated.

Attention concentrated on a small set of revenue pages.

The long tail drifted quietly.

Templates lost consistency without an obvious breaking point.

Teams reran audits and compared reports again and again.

Nothing looked “broken,” but the site became harder to trust.

This was not a tooling failure.

It was a coordination failure caused by missing shared understanding.

The decision we made

We did not build another tool, dashboard, or report.

Those already existed. They did not solve the problem we kept seeing.

We built a system that holds a clear, current understanding of how a website behaves as a whole. A layer that sits above individual tools and below decisions, so teams can share the same picture without rebuilding context every time something changes.

Responsibility

Probeo is built to observe, not to act.

It does not make changes to websites or take action on behalf of teams. Decisions and fixes remain with the people responsible for the site.

Probeo exists to reduce uncertainty without replacing judgment.

Clarity comes before action.

Probeo

Probeo is a website observability system.

It makes websites understandable, so teams can see whether their pages are being understood as the right answer.