Built from the work,
not the theory.
Probeo came from years of investigating large, complex websites where the hardest part was seldom fixing issues.
The hardest part was knowing what was happening.
Why Probeo exists
Every function has observability. Except marketing. Engineering has Datadog. Data has Amplitude. Product has Fullstory. But the team responsible for the website, the largest organic revenue channel for most companies, has nothing equivalent.
Instead, marketing teams manage complex sites using five or six different tools that each show part of the picture. Google Search Console says one thing. Ahrefs says another. Screaming Frog shows a third. None of them agree, and teams spend more time reconciling reports than understanding what needs attention.
Probeo was built to fill that gap. Website observability for the marketing surface.
What we kept seeing
Across many teams and many websites, the same pattern repeated.
Attention concentrated on a small set of revenue pages.
The long tail drifted without anyone noticing. 34% of B2B companies saw organic traffic decline year over year. Most didn't notice until pipeline was affected.
Templates lost consistency without an obvious breaking point. One change could break SEO on 800+ pages, and no tool would flag it.
Teams reran audits and compared reports again and again. Bigger budgets, flat KPIs.
Nothing looked "broken," but organic revenue kept declining.
We didn't build another tool
Those already existed. They did not solve the problem we kept seeing.
We built a website observability system. A layer that sits above individual tools and below decisions. It crawls the entire site on every run, finds what's broken, prioritizes every issue by business impact, and keeps that understanding current as the site changes.
When we scanned websites to validate the approach, every site had issues their existing tools had missed: security gaps, broken structured data, misconfigured canonicals. The gap was real.
Built to observe, not to act
Probeo does not make changes to websites or take action on behalf of teams. Decisions and fixes remain with the people responsible for the site.
Probeo exists to give teams the information they need to act with confidence.