probeoBook a callContent Optimization
Pages rewritten to be found, then measured.
Rewrites for the pages you have, and new pages for the questions you do not answer yet. Every fact researched, every claim cited, nothing from training data. Everything in Content Intelligence underneath.
$9 per managed page, per month
Unlimited seats. Nothing to install. Every page you choose, read continuously.
Content opportunities
Questions that could become useful site content.
Updated Sep 5, 2026
View all →what you see
Every question worth answering.
Every question your site could answer. If you have keyword data, probeo uses it: the keywords behind each question, and where they came from. For each, the reason it is an opportunity, the similar questions you already cover, and the outcome, whether that is a new page, a merge into one you have, or a skip. Send it to draft, or exclude it.
use cases
Where it earns its keep.
how the rewrite works
Nine steps, and step six is the one that matters.
Identify the primary question the page answers
Pull the page’s own non-branded queries and Analytics sessions
Run that question as a real search and pull the top ten results
Extract normalised topics from both those results and the current page
Compare them, and find what the page does not cover
- The one that matters
Research every topic, not only the gaps, so existing facts get refreshed rather than assumed still true
Inject researched, cited facts into the rewrite
Build the FAQ from People Also Ask and related searches
Produce the rewrite as a proposal
What comes out
Your page, rewritten for search and AI.
From your own data and what you already wrote, in your voice and style.
Most content refreshes fill gaps and leave the rest. Facts decay quietly, and a page can be wrong without being incomplete.
Nothing comes from training data. That is what makes accuracy at this scale possible rather than a claim.
75%
of the pages ChatGPT, Gemini and Perplexity cite were updated in the last year.
it is your call
You decide what ships.
Each rewrite arrives as a rewritten page, delivered or downloaded as a JSON artifact. Hand it to your coding agent, load it into your platform, or publish it by hand. Publishing stays with you.
Review before it goes live, or push first and review in batches after, the way one customer did with roughly 900 pages. What the review finds goes back into the system, so the next batch starts better.
after it ships
It goes down before it goes up.
probeo keeps watching a page after you publish it, while Google indexes it: the queries it surfaces for, and what Google now thinks its question is. When that differs from the question the page was written for, the next rewrite knows.
Expect a dip first. Google recrawls and re-evaluates a changed page, and that takes weeks. probeo keeps every page's history from the day you connect Search Console, so the dip is read against the page's own past and season rather than against last week.
You should not rewrite a page often. Nothing stops you.
One customer, all search, the weeks around a rewrite of roughly 900 pages.
Between the first week of June and the week of June 22, impressions rose 76% and click-through fell from 2.35% to 1.53%: more searches than clicks had caught up with. Clicks rose every one of those weeks. By late July click-through was 2.54%.
Search Console, weeks starting May 18 to August 24, 2026.
your own agents
Or hand it to them.
Early alpha
MCP agent testing
probeo as an MCP server, so your own agents (Claude, Codex, or whatever you already run) can take a finding and turn the fix into a prompt. We will show how it works here when it is ready.
why it is different
Most of these can write a page. Few check what is already on it.
The content tools you may already own, against the nine things Content Optimization does. Every mark comes from the vendor’s own documentation.
| Opportunities | Gap analysis | Cited research | Fact refresh | FAQ from People Also Ask | Page rewrites | New pages | At scale | After-publish tracking | How much it does | |
|---|---|---|---|---|---|---|---|---|---|---|
| probeo | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Every managed page |
| ClearscopeOpportunities are topic groups, with no create, merge or skip. It lists sources the top pages cite; the AI draft is not documented to research or cite them. What "Optimize Existing Content" outputs is not documented. Tracking is per page, from Search Console, with notes you add. | Partly | Yes | Partly | Not offered or not documented | Partly | Not offered or not documented | Yes | Not offered or not documented | Yes | 20 AI drafts a month, one query at a time |
| SemrushArticles are written from Semrush data and your input, without citations. The rewrite fixes the SEO issues it detected; it does not re-research the page. Gap analysis is related words from the top 10. Rankings are tracked, not tied to a change. | Partly | Partly | Not offered or not documented | Not offered or not documented | Partly | Yes | Yes | Not offered or not documented | Partly | 5 SEO-boosted articles a month, one at a time |
| SurferFacts adds facts a page is missing; it does not re-check the ones already there, and Surfer tells users to fact-check AI output by hand. Auto-Optimize rewrites sections, keeping the original meaning. Bulk creation from Topical Map; bulk optimising is in closed testing. | Partly | Yes | Partly | Not offered or not documented | Yes | Partly | Yes | Partly | Partly | 120 to unlimited documents a month, by plan |
| FraseResearch returns facts with sources, and drafts cite them. Opportunities can be created, updated or abandoned, not merged. Content Guard can draft a refreshed stat on watched pages after a ranking drop. New pages run in batches; refreshes one article at a time. | Partly | Yes | Yes | Partly | Partly | Partly | Yes | Partly | Partly | 10, 40 or 100 articles a month, by plan |
| MarketMuseIt analyses and writes briefs; AI help works on selected text. Its full-article writer was switched off in 2022. Tracking is rank at the last update against the one before, usually monthly, with traffic estimated from search volume. | Partly | Yes | Not offered or not documented | Not offered or not documented | Partly | Partly | Partly | Not offered or not documented | Partly | 5 to 20 briefs a month; no article writer since 2022 |
| AirOpsA workflow builder. Research steps return sources, but putting citations in the page, re-checking facts and building FAQs are workflows you assemble. Opportunities come from AI prompts where competitors are cited. Runs across hundreds of rows, and charts each page before and after a change. | Partly | Yes | Partly | Partly | Partly | Yes | Yes | Yes | Yes | Metered in tasks; you build the workflows |
probeo
Every managed page
- Opportunities: Yes
- Gap analysis: Yes
- Cited research: Yes
- Fact refresh: Yes
- FAQ from People Also Ask: Yes
- Page rewrites: Yes
- New pages: Yes
- At scale: Yes
- After-publish tracking: Yes
ClearscopeOpportunities are topic groups, with no create, merge or skip. It lists sources the top pages cite; the AI draft is not documented to research or cite them. What "Optimize Existing Content" outputs is not documented. Tracking is per page, from Search Console, with notes you add.
20 AI drafts a month, one query at a time
- Opportunities: Partly
- Gap analysis: Yes
- Cited research: Partly
- Fact refresh: Not offered or not documented
- FAQ from People Also Ask: Partly
- Page rewrites: Not offered or not documented
- New pages: Yes
- At scale: Not offered or not documented
- After-publish tracking: Yes
SemrushArticles are written from Semrush data and your input, without citations. The rewrite fixes the SEO issues it detected; it does not re-research the page. Gap analysis is related words from the top 10. Rankings are tracked, not tied to a change.
5 SEO-boosted articles a month, one at a time
- Opportunities: Partly
- Gap analysis: Partly
- Cited research: Not offered or not documented
- Fact refresh: Not offered or not documented
- FAQ from People Also Ask: Partly
- Page rewrites: Yes
- New pages: Yes
- At scale: Not offered or not documented
- After-publish tracking: Partly
SurferFacts adds facts a page is missing; it does not re-check the ones already there, and Surfer tells users to fact-check AI output by hand. Auto-Optimize rewrites sections, keeping the original meaning. Bulk creation from Topical Map; bulk optimising is in closed testing.
120 to unlimited documents a month, by plan
- Opportunities: Partly
- Gap analysis: Yes
- Cited research: Partly
- Fact refresh: Not offered or not documented
- FAQ from People Also Ask: Yes
- Page rewrites: Partly
- New pages: Yes
- At scale: Partly
- After-publish tracking: Partly
FraseResearch returns facts with sources, and drafts cite them. Opportunities can be created, updated or abandoned, not merged. Content Guard can draft a refreshed stat on watched pages after a ranking drop. New pages run in batches; refreshes one article at a time.
10, 40 or 100 articles a month, by plan
- Opportunities: Partly
- Gap analysis: Yes
- Cited research: Yes
- Fact refresh: Partly
- FAQ from People Also Ask: Partly
- Page rewrites: Partly
- New pages: Yes
- At scale: Partly
- After-publish tracking: Partly
MarketMuseIt analyses and writes briefs; AI help works on selected text. Its full-article writer was switched off in 2022. Tracking is rank at the last update against the one before, usually monthly, with traffic estimated from search volume.
5 to 20 briefs a month; no article writer since 2022
- Opportunities: Partly
- Gap analysis: Yes
- Cited research: Not offered or not documented
- Fact refresh: Not offered or not documented
- FAQ from People Also Ask: Partly
- Page rewrites: Partly
- New pages: Partly
- At scale: Not offered or not documented
- After-publish tracking: Partly
AirOpsA workflow builder. Research steps return sources, but putting citations in the page, re-checking facts and building FAQs are workflows you assemble. Opportunities come from AI prompts where competitors are cited. Runs across hundreds of rows, and charts each page before and after a change.
Metered in tasks; you build the workflows
- Opportunities: Partly
- Gap analysis: Yes
- Cited research: Partly
- Fact refresh: Partly
- FAQ from People Also Ask: Partly
- Page rewrites: Yes
- New pages: Yes
- At scale: Yes
- After-publish tracking: Yes
✓ covers it◐ partly— not offered, or not documentedi what the marks leave out
From each vendor’s own documentation, September 2026.
proof
Roughly 900 pages, in about a week.
One customer rewrote roughly 900 pages in about two hours after a long decline, and had them live within a week: a first 100, then the rest. Over the next ten weeks, the share of impressions coming from AI Overviews roughly tripled.
It was built on a clean foundation. Their highest-severity SEO issues went from 97 to 18 over the same period, so the content work builds on site health rather than instead of it.
Without probeo, we'd still be looking for consultants to give us this information.
Dorian, CMO, Bizee
questions
What people ask.
We already pay an agency. Why this?
An agency fixes what it is asked to fix. probeo checks every page you put under management, continuously, and keeps the record, so you can see what changed and what is still open. One customer's own agency asked to run probeo on its other clients.
Will probeo change our website?
Only if you want it to. It can rewrite pages and ship them, or hand everything it finds to your team.
How do you keep AI-written content accurate?
Research and writing are separate steps. The writer drafts only from facts that were researched and sourced, so it cannot invent one. Every page is then graded against Google's quality rater guidelines before it ships, and you decide what goes live.
Can our engineers use the data directly?
Yes. Every probeo API is an MCP tool, so a fix can go straight to Claude, Codex, or whatever your team runs.