Pricing claims are stated without the conditions that change them.
High impactPer-employee pricing is given as a single figure while the page also describes plan minimums and add-ons. State what the figure includes and what moves it.
YMYL Accuracy
Ahrefs Evolve · San Diego · October 12–13
probeo is website optimization. It reads every page the way Google and the AI answers do, tells you which ones no longer hold up, and does the work.
$0.35 to $9 per managed page, per month. See pricing
Payroll Software Pricing & Plans
#3critical priorityhttps://example.com/
Last seen Sep 5, 2026, 10:07 AM
Primary question
How much does payroll software cost for a small team?
Page trajectory
AI Overview Suppression: 0%Fast Climber
POSITION
2.3
LATEST WEEK
44.8k impr.
Average position is improving quickly, but the trend is still too active to project confidently.
Top queries
Last 90 daysView all →
LCP — 4G Fast
Page weight
what changed
The answer often arrives before anyone clicks. Search engines, answer engines and AI assistants all take it from the page that got it right. SEO, AEO, GEO and AIO are different names for that one job.
The month before probeo against the month after. Three customers, each against its own before.
2.0x on average, and 1.7x to 2.2x across the three. Each dot is one customer.
Search Console, generative AI appearance.
The last 28 days against the 28 before. Four customers.
3.6 places higher on average, and 1.2 to 5.2 across the four.
Search Console.
how probeo does it
probeo checks every page, works out which question each one answers and whether it holds up, graded against Google's quality rater guidelines. It was built this way from the start, not added to a keyword tracker.
Content question
https://example.com/pricing
Service PageYMYLPricing
A substantial pricing page with clear plan structure and support information. It is YMYL content, and the accuracy gate is triggered: several pricing and tax-filing statements are generalized or insufficiently qualified, so the rating cannot exceed Low. The organized structure supports Low+ rather than Lowest.
2 high 2 medium 1 low
High
Pricing claims are stated without the conditions that change them.
High impactPer-employee pricing is given as a single figure while the page also describes plan minimums and add-ons. State what the figure includes and what moves it.
YMYL Accuracy
Tax filing coverage is asserted without naming its limits.
High impactFiling support differs by state and by plan. Say which states and which plans, or qualify the claim.
E-E-A-T
Medium
The page combines pricing, comparison, onboarding and support in one structure.
Medium impactSeparate the pricing decision from the onboarding explanation, and link the detail rather than carrying it here.
Quality of MC
Plan descriptions do not show feature-level differences.
Medium impactGive a comparison covering included services, add-ons, per-employee charges and limits.
Quality of MC
Low
The title-to-H1 relationship is only partially aligned.
Low impactThe title promises pricing for small teams; the H1 names the product. Keep the benefit and add the intent.
Title
"Every plan includes tax filing in all 50 states."
The statement is overbroad: filing support varies by plan and by state, and the page describes exceptions elsewhere without qualifying this sentence.
the products
Accessibility, SEO, structured data, Open Graph, performance, security headers, link graph, stack.
$0.35 per managed page, per month
Read →Content IntelligenceEverything in Site Clarity, plus what each page is for, whether it has drifted, and whether what it says holds up.
$3 per managed page, per month
Read →Content OptimizationEverything in Site Clarity and Content Intelligence, plus the work itself: drafted, optimized, and measured after.
$9 per managed page, per month
Read →evidence
Roughly 900 pages rewritten in about two hours, and live within a week: a first 100, then the rest. They reviewed after launch, not before.
Without probeo, we'd still be looking for consultants to give us this information.
Dorian, CMO, Bizee
also at Evolve
We’re in San Diego for Ahrefs Evolve, October 12–13. Book a time to talk there, or a call after. Send us a URL first and we’ll walk you through your own pages.