Ahrefs Evolve · San Diego · October 12–13

Evolve with probeo.

probeo is website optimization. It reads every page the way Google and the AI answers do, tells you which ones no longer hold up, and does the work.

$0.35 to $9 per managed page, per month. See pricing

Payroll Software Pricing & Plans

#3critical priority

https://example.com/

Last seen Sep 5, 2026, 10:07 AM

Primary question

How much does payroll software cost for a small team?

Experimental

Page trajectory

AI Overview Suppression: 0%

Fast Climber

POSITION

2.3

LATEST WEEK

44.8k impr.

Average position is improving quickly, but the trend is still too active to project confidently.

Top queries

Last 90 days
payroll software99.0k impr.1.1
payroll software pricing33.7k impr.1.9
best payroll for small business21.2k impr.1.3
online payroll service11.8k impr.1.0
payroll cost per employee6.6k impr.1.7

View all →

LCP — 4G Fast

TTFB234.50ms
Transfer1.28s
Overhead4.92s

Page weight

JS2.3 MB
CSS291 KB
Images152 KB
Fonts56 KB

what changed

Search answers now.

The answer often arrives before anyone clicks. Search engines, answer engines and AI assistants all take it from the page that got it right. SEO, AEO, GEO and AIO are different names for that one job.

Cited AI Overview impressions

The month before probeo against the month after. Three customers, each against its own before.

2.0x on average, and 1.7x to 2.2x across the three. Each dot is one customer.

Search Console, generative AI appearance.

Average position in Google

The last 28 days against the 28 before. Four customers.

3.6 places higher on average, and 1.2 to 5.2 across the four.

Search Console.

how probeo does it

See your pages the way crawlers and AI see them.

probeo checks every page, works out which question each one answers and whether it holds up, graded against Google's quality rater guidelines. It was built this way from the start, not added to a keyword tracker.

Content question

How much does payroll software cost for a small team?

Question information last updated: Sep 22, 2026

https://example.com/pricing

Service PageYMYLPricing

Page qualityLow+

A substantial pricing page with clear plan structure and support information. It is YMYL content, and the accuracy gate is triggered: several pricing and tax-filing statements are generalized or insufficiently qualified, so the rating cannot exceed Low. The organized structure supports Low+ rather than Lowest.

2 high 2 medium 1 low

  • What needs to be fixed5
  • Declared factual issues2
  • What this page is forClear
  • Main content quality4 areas
  • Content alignment5 checks
  • Question analysis3 intents
  • Content snapshot1,412 words
Impression rank
#4
Impressions
212,480
Clicks
9,904
CTR
4.7%
Avg position
6.1

Improvement priorities

High

1

Pricing claims are stated without the conditions that change them.

High impact

Per-employee pricing is given as a single figure while the page also describes plan minimums and add-ons. State what the figure includes and what moves it.

YMYL Accuracy

2

Tax filing coverage is asserted without naming its limits.

High impact

Filing support differs by state and by plan. Say which states and which plans, or qualify the claim.

E-E-A-T

Medium

3

The page combines pricing, comparison, onboarding and support in one structure.

Medium impact

Separate the pricing decision from the onboarding explanation, and link the detail rather than carrying it here.

Quality of MC

4

Plan descriptions do not show feature-level differences.

Medium impact

Give a comparison covering included services, add-ons, per-employee charges and limits.

Quality of MC

Low

5

The title-to-H1 relationship is only partially aligned.

Low impact

The title promises pricing for small teams; the H1 names the product. Keep the benefit and add the intent.

Title

Declared factual issues

Misleading

"Every plan includes tax filing in all 50 states."

The statement is overbroad: filing support varies by plan and by state, and the page describes exceptions elsewhere without qualifying this sentence.

the products

Three tiers. Each one needs the one before it.

evidence

What happened at Bizee.

Roughly 900 pages rewritten in about two hours, and live within a week: a first 100, then the rest. They reviewed after launch, not before.

Without probeo, we'd still be looking for consultants to give us this information.

Dorian, CMO, Bizee

also at Evolve

The other three.

Meet us at Evolve.

We’re in San Diego for Ahrefs Evolve, October 12–13. Book a time to talk there, or a call after. Send us a URL first and we’ll walk you through your own pages.

Book a call