Ahrefs Evolve · San Diego · October 12–13

Got Slop?

A prompt writes what sounds right. A pipeline can check it. probeo is website optimization, and its content work runs the way a content team does.

$0.35 to $9 per managed page, per month. See pricing

Content opportunities

Questions that could become useful site content.

1,284questions
How do I calculate overtime pay?Payroll compliance12.1k84
What is a W-2 versus a 1099?Tax forms9.4k61
When are payroll taxes due?Payroll compliance6.8k47
How do I set up direct deposit?Payments5.2k38
What is an EIN and how do I get one?Business setup4.7k52
How much does a bookkeeper cost?Pricing3.9k29
What is a payroll register?Glossary2.4k18

Updated Sep 5, 2026

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what we do instead

A pipeline, not a prompt.

One step decides what to write. Another researches it and keeps every fact with its source. Another drafts from those facts only, in your voice. Another grades the result before it ships. Each step uses the model that tested best for that step, not one model for everything.

  1. Identify the primary question the page answers

  2. Pull the page’s own non-branded queries and Analytics sessions

  3. Run that question as a real search and pull the top ten results

  4. Extract normalised topics from both those results and the current page

  5. Compare them, and find what the page does not cover

  6. The one that matters

    Research every topic, not only the gaps, so existing facts get refreshed rather than assumed still true

  7. Inject researched, cited facts into the rewrite

  8. Build the FAQ from People Also Ask and related searches

  9. Produce the rewrite as a proposal

What comes out

Your page, rewritten for search and AI.

From your own data and what you already wrote, in your voice and style.

why it holds up

A single prompt cannot check itself.

One prompt has no step that tests its own output against anything. When research and writing are separate, the writer cannot invent a fact, because it only has the facts it was given. When grading is separate, a weak page gets caught before anyone reads it.

in practice

Graded the way Google grades.

Every page is scored against Google's own quality rater guidelines, with the reason next to each grade. A page capped at Low for accuracy shows you the sentence that capped it.

Page quality

Low

The page has a beneficial purpose, substantial organized content, transparent plan pricing, and aligned sign-up CTAs. Because it is clear YMYL content and the accuracy assessment is low due to overbroad or insufficiently qualified pricing and tax claims, the YMYL accuracy gate limits the rating to Low.

evidence

Roughly 900 pages, in about a week.

Roughly 900 pages rewritten in about two hours, and live within a week: a first 100, then the rest. They reviewed after launch, not before.

Cited AI Overview impressions

The month before probeo against the month after. Three customers, each against its own before.

2.0x on average, and 1.7x to 2.2x across the three. Each dot is one customer.

Search Console, generative AI appearance.

Without probeo, we'd still be looking for consultants to give us this information.

Dorian, CMO, Bizee

also at Evolve

The other three.

Meet us at Evolve.

We’re in San Diego for Ahrefs Evolve, October 12–13. Book a time to talk there, or a call after. Send us a URL first and we’ll walk you through your own pages.

Book a call