probeoBook a callAhrefs Evolve · San Diego · October 12–13
Keywords? We don't track them.
We track the question each page answers, and whether it answers it. probeo is website optimization, built on questions from the start.
$0.35 to $9 per managed page, per month. See pricing
Content
All questions
what we do instead
Every page gets a question.
probeo reads each page and records the question it is there to answer. Then it checks whether the page answers it, completely and correctly. If you have keyword data, from Ahrefs or anywhere else, bring it. It becomes evidence behind the question. It is not needed, and it is never the unit of work.
Search Console queries still matter. What we do not do is rank tracking.
Question analysis
The page walks visitors through choosing a payroll plan, compares the Basic, Plus and Premium tiers, shows what each includes, and repeatedly directs visitors to start a free trial.
The page addresses small teams setting up payroll for the first time, through plan comparison, setup steps, and the CTA 'Start Free Trial'.
Observed intents
The plans section explains tax filing, direct deposit, benefits, time tracking and compliance coverage for each tier.
The page enables plan evaluation through Basic, Plus and Premium pricing, feature comparisons, support details, and customer reviews.
The page presents direct action CTAs such as 'Start Free Trial,' 'Get Started,' and 'Talk to Sales'.
Content domains
The page focuses on running payroll, pay schedules, direct deposit, and the plan that fits a team's size.
The plan comparison covers federal, state and local payroll tax filing, and year-end W-2 and 1099 forms.
The Plus and Premium tiers describe health benefits, retirement plans and workers' compensation.
The FAQ discusses new-hire reporting and labor law posters as included services.
The page addresses onboarding, time tracking, and integrations with accounting software.
why it holds up
The string changes. The question does not.
Search and AI answers reward the page that answers the question, however it was asked. A page tuned to one phrasing breaks when people stop typing it that way. A page that answers the question keeps working, and it is the page an AI answer cites.
8% vs 15%
When Google shows an AI summary, people click a result link in 8% of visits, against 15% without one.
2.5 billion
AI Overviews have over 2.5 billion monthly active users.
+120%
Pages cited in an AI Overview get 120% more organic clicks per impression than pages that are not.
in practice
New page, merge, or skip.
Every question your site could answer gets one of three outcomes. It gets a new page, it merges into a page you already have, or it is skipped. Similarity is checked everywhere, so you do not end up with four pages splitting one answer.
Content opportunities
Questions that could become useful site content.
Updated Sep 5, 2026
View all →evidence
Built on questions, measured in AI answers.
Pages that answer their question are the ones AI answers cite. Across three customers, the month after probeo started against the month before.
The month before probeo against the month after. Three customers, each against its own before.
2.0x on average, and 1.7x to 2.2x across the three. Each dot is one customer.
Search Console, generative AI appearance.
Without probeo, we'd still be looking for consultants to give us this information.
Dorian, CMO, Bizee
also at Evolve
The other three.
Meet us at Evolve.
We’re in San Diego for Ahrefs Evolve, October 12–13. Book a time to talk there, or a call after. Send us a URL first and we’ll walk you through your own pages.